Communication
Communication is the most important piece of your business!
Communicating can be exhausting, especially with all of the different forms we have. But most importantly you have to make sure the person whom you are speaking to understands.
As a business owner or operator, you need to have multiple ways to communicate with everyone, from staff to customers.
Let's Talk Phones
Many small businesses utilize their cell phone for their business phone. This has become a business norm. Quickly thinking about it, the cell phone seems to be more efficient and cost effective. But let's truly break this down.
1. Most of us don't answer the phone if we don't know who it is. We let it go to voice mail. This seems to make sense and would be ok. Unfortunately, today's consumer is looking for instant gratification. They need to feel important - they want your immediate attention. Allowing their call to go unanswered will make them go to the next company or give a bad review at that moment because they want to be heard.
2. Did you know when you answer the phone you lose 8-12 minutes of your production time? Let's evaluate this. Let's say you receive 10 calls a day. You are in the middle of a project and that takes you away from your focus. That is why a 3-minute call can take an average of 8-12 minutes. You have to get back into the grove of where you were at.
So, an average of 10 calls at 10 minutes each totals 100 minutes a day. Multiply by 5 business days and you're up to 500 minutes a week! This is an average of just over 8 hours a week. Let's say your average hourly rate is $50 an hour. This is then $400 per week totaling $1,733 per month for just calls.
3. How many calls are customer calls that need an email address, mailing address, or are solicitors?
Overall, our partnership assists you in saving time (money), while keeping clients happy and solicitors away until you are ready to talk. We answer as if we are you, and answer as many questions as possible. We assure the clients that we are there to help, while empathizing with them if they have a complaint. This is a skill that our coordinators are trained on.
How much are you posting on Social Media?
Time is valuable and you may not have the time to post.
Social media may seem hard for you to know your return on investment, but it is one of your most valuable tools. People are on social media daily. Social is where people can immediately find you, or find out if you are still open for business.
Consistency is key with social media. You need to have multiple posts throughout the week so that people will regularly see your brand. Consistent activity also tells your potential customer that "yes" we are open for business. This is the new way of letting people know you are still in business. Years ago, it was when people stopped by the office, or knew you had a "brick-and-mortar" location. Times have changed!
The next step is to also post on multiple platforms. As a minimum post on at least Facebook and Instagram.
If you don't have time, then it is time to get assistance. In today's world this is vital to your business.
Have you been wanting to connect to your clients through newsletters?
Newsletters can be a great way to share information with your current client base.
We have a great writer on staff that is here to encompass your needs and showcasing your business.
Our CRM system collects data for you, while getting great information out to everyone.
Have you had a virtual meeting?
Covid 19 has truly changed how many virtual meetings, conferences, and events we are involved in. And there is nothing worse when you have the person speaking also running the meeting functions. This person loses track of where they are at because they are trying to answer questions, add people to the meeting, and cannot focus on what is happening or should be happening.
Our Zoom Concierge service has become the solution for many schools, companies, organizations, and more. We handle the back end of the meetings so everything runs smoothly, with additional pieces such as games, auctions, breakout sessions, music, and more. We have come up with many different ways to keep the attention to all that are involved.
Can you imagine you are hosting a virtual event or meeting with over 15 people around the country and the power goes out on the host's side? When that happens everyone loses connection. Do you think you will get them back? Most likely not. Well, this is a true story. We were hosting an event and the power went out, the great news is we always have one or two backups so nothing goes down. No one will ever know it happened.
Let us help you focus on the content of your meeting, not the platform.